Indian skipper Virat Kohli has given a hint that soon he will be launching a new label and product in the categories like lifestyle and sports categories as he is looking to build an empire off the field. He said, “I need to have a life after cricket. And not knowing what I want to do in life, I’ve started with stuff that I can connect to and resonates with me."
Currently, Kohli is endorsing 17 brands just at the age of 28. On Monday, he also joined a smartphone making brand, Gionee as confirmed by the company. Other brands which he endorses included Swiss luxury watchmaker Tissot, men’s ethnic clothing brand Manyavar, Punjab National Bank, MRF Tyres, Colgate’s SuperFlexi Toothbrush and real estate developer Nitesh Estates.
In a telephonic interview, Kohli said, “Investments in start-ups and trying to get into the business side of things also really excites me and it pushes me to learn more about it, so I can be actively involved in more projects in the future. And that’s one thing I’m learning on a daily basis and something I will continue after I’m done with the game as well.”
On Tuesday, Kohli joined hands with Mumbai-based games publisher Nazara Technologies and launched mobile games Stick Cricket and Virat Super Cricket. It has been expected that the games will go live in February and March.
In the past three years, Kohli has propounded into six business ventures: football (he part-owns FC Goa in the Indian Soccer League), tennis (he part-owns UAE Royals), wrestling (he part-owns Bengaluru Yodhas), fashion (Wrogn), a chain of gyms (Chisel) and a tech start-up (Sports Convo). Considering these ventures, he has been co-owner in all six of them and he had invested an undisclosed amount only in FC Goa. while in other ventures, he gets profited by promoting and marketing them.
Explaining about his ventures, Kohli concluded, “I am definitely a big fan of mobile games. It’s a great way to keep yourself entertained especially when you have games that are interactive and that’s what we are doing with Nazara. We are trying to create a couple of games which are interactive, one is Stick Cricket, a version with myself and Rohit (Sharma). The other one, Virat Super Cricket, is different and gives you the real look and feel and the experience of playing on the field and recreating some of the innings that I have played myself in my career."