The West Indies Cricket Board is in upheaval at the moment while the truth remnants that the rebranding procedure as far as the WICB is concerned has already begun. The West Indies cricket board Chief David Cameron also stated that a company named ‘Windies’ has been formed to deal with the commercial matters of the WICB.
David stated about the board’s name changing matter, “At this point in time we are no longer called the West Indies Cricket Board (WICB) but Cricket West Indies and we have also formed a company to deal with the commercial matters of West Indies cricket and this is called Windies. We continue to explore ways to take West Indies cricket forward and this rebranding is necessary as we move along.”
He said that they need to manage the affairs of the sport in term of performance as well the financial aspect. David stated on this, “I am a businessman, so I understand what it takes to make it successful. One thing you need to understand is that sport is a business and us at Cricket West Indies are like a government. We need to manage the affairs of the sport not only in terms of improving the performances of our various teams but also the financial aspect in order to gather what we all want, which is a success.”
Cameron said, “We want to do things right and do it in a way that would keep us up to date with the changing face of sports management.”
The WICB chief further added, “Every day the world of sports management and administration is changing, and you need to keep up with this or face serious problems. We at the Cricket West Indies are ready for the challenge and we will be successful.”