Nazara Technologies a mobile games firm will soon be creating games related to the world of cricket in order to achieve a target of $100 million in revenues by 2018, it is the triple of the revenue in FY16 i.e., Rs 220 crore.
Nazara has collaborated with flamboyant Indian cricketers, Virat Kohli and Rohit Sharma to create a bunch of cricketing games which will only be having a theme of their sporting careers and it will be available globally.
CEO of Nazara Technologies, Manish Agarwal said, "The mobile gaming sports vertical globally is dominated by soccer, baseball, and football. But for India, cricket is the focus area and so we are looking at cricket as a growth opportunity globally. That could be a $100 million opportunity in terms of revenues.”
They'll be launching a game named Virat Super Cricket and Stick Cricket Virat, Rohit over the next month along with a collaboration with a mobile game developer Stick Sports as reported by ET earlier. Talking to ET, Virat said, “My brand or IP will be the way I engage with startups when it comes to content. That’s going to be a priority for me. If as a customer, it makes sense to me on whether I would use it or not, if it sounds exciting and has a plan of an exit or potential to scale, it can lure you into taking a decision. But for me, the intent is very important.”
Nazara has collaborated with Kohli for two years in the form of a revenue sharing partnership. Talking to ET, Managing Director Nitish Mittersain said, “We are significantly profitable and we don’t have any need to go out and raise money to invest in our growth. The options on the table today are to either get a large PE player or look at alternate options like an IPO in 2018.”