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IPL 2017:Sony Pictures Network hoping for increased viewership for IPL 10

IPL broadcaster is hoping for increased viewership for the upcoming season

By Rashmi Nanda -

The 10th edition of the Indian Premier League will kick off on April 5, which has already become one the of most watched  T20 leagues, not just India but all over the world. And the broadcaster has not kept any shortage of service on its own, which makes it more famous and convenient for its fans in the world.

Sony Pictures Networks India (SPN), Broadcaster of the Indian Premier League, confirmed that it had managed 14 sponsors for the tenth season of the cash-rich T-20 league. They were also confident that the viewership this year would exceed last year’s 361 million as the PL 2017 will have coverage in five languages in Tamil, Telugu, Bengali, Hindi and English across three channels.

SPN India Executive VP and Business Head (Sony ESPN & SIX) Prasana Krishnan told reporters, “Last year it was nearly 361 million viewers and I am very sure the numbers will far exceed that again….We have already announced 14 sponsors for IPL this year which is a new record.”

“It is difficult to project a number (of viewers) because the base numbers have been changing. But I am very confident that there will be significant and healthy growth over that. My personal goal will be to cross 400 million. We have already announced 14 sponsors and we are more or less sold out.”

When asked about the expectations in terms of the revenue, Prasana Krishnan replied in a diplomatic way, “That also (is) on course for a new record.”

As we all know that former Indian cricketer Navjot Singh Sidhu, who is now a minister in the Punjab cabinet, is known for his enthralling commentary in the country and Krishna said that they would love to have him in the upcoming season of the IPL if Punjab government will permit him.

When asked about his participation in the tournament as a commentator, Prasana replied, “It is a decision that he and the Punjab government have to take. We would love to have him. He has been an integral part of IPL all these years and he is clearly one of the popular faces and voices.”