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Yuvraj Singh launches YWC clothing line on Jabong

Yuvraj Singh launches his sports lifestyle brand 'YWC- YouWeCan' on Jabong

By Rashmi Nanda -

Indian all-rounder Yuvraj Singh's sports lifestyle brand 'YWC- YouWeCan's apparel were available at its own portal www.ywcfashion.com so far but the brand will now also be available on India's one of the largest fashion and lifestyle e-retailer Jabong.

The brand will offer a range of products for men and women such as t-shirts, joggers, track pants, jackets and hoodies ranging from Rs. 899 onwards.

The inspirational cricket star had unveiled YWC brand officially last year in September at a fashion show in Mumbai. And now, the dashing batsman Yuvraj unveiled the YWC collection along with Head of Jabong, Gunjan Soni and Chief Business Officer, Jabong, Rahul Taneja on Jabong portal.

The start batsman transfers all the profits from his clothing line to his NGO ‘YouWeCan’, which is an NGO dedicated to working for cancer-related causes, funding education for cancer surviving kids.

Yuvraj Singh, owner of 'You We Can' Ventures told India-retailing, “YWC is built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties. The sale proceeds from YWC contribute to support YOUWECAN Foundation, established for the empowerment of cancer patients and survivors. I am sure YWC will continue to reach a wider sect through its association with Jabong.”

Kalyan Kumar Gunasekaran, Chief Merchandising Officer Jabong stated, “Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all. We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj’s Foundation and it gives us immense pleasure to be a part of this great cause.”

The collection of apparel is completely inspired by street-style and classic vintage looks, which is entirely made up of the superior quality Supima cotton and sports bold silhouettes, prints as well as colour blocking in neutral colours.

The camouflage prints and vintage knit shirts are the showstoppers of the collection as well. And the most exciting thing is that YWC will also be introducing denim in its collection as well the Spring/Summer collection will have trendy summer outfits for both men and women.